Glonary Awards

Emily Shack Wickard is the Founder and CEO of Avara, the Dallas-based fashion brand she built in 2018 from a single idea into a fast-growing national e-commerce-native retailer serving more than 10,000 customers across the country. Her work blends curated assortment, performance digital marketing, and disciplined operations across more than 36 employees, transforming Avara from a local boutique into a scalable digital-first fashion business with a strong, loyal community of "Avaraistas." And these are just a few areas of her work that bring significant value and demonstrate her contribution to modern e-commerce excellence, women-led retail entrepreneurship, and the future of digitally-native fashion brands.