Erik Avetisyan is a recognized entrepreneur and business leader in the consumer goods industry. Starting his career in architectural and interior design, he went on to build one of the most dynamic family business groups in Russia, managing dozens of brands and distributing over 100,000 products across top retail chains such as Pyaterochka, Magnit, VkusVill, Metro, and Azbuka Vkusa. Erik has established international partnerships in Armenia and Uzbekistan, launched proprietary consumer brands, and set new standards in product development and distribution, earning recognition for his innovative strategies and serving as a role model for aspiring entrepreneurs.