Glonary Awards
Business Leaders 2025
Anatolii Peregudin
Marketing Strategist | Digital Growth, Omnichannel Marketing and Loyalty Programs Expert
Jury at Business Leaders
Jury at Business Leaders
Anatolii Peregudin is a results-driven marketing strategist and digital growth expert with nearly 15 years of experience leading large-scale omnichannel campaigns and customer loyalty programs. As Marketing Strategist at Pannifex, he develops marketing strategies for a portfolio of clients that have delivered an average 20% increase in sales, 15% growth in brand awareness, and a 25% rise in qualified leads within six months. His career combines data-driven audience segmentation, digital innovation, and hands-on expertise in building customer engagement at scale.
At Bashneft PJSC, he launched a loyalty program across more than 1,600 gas stations, attracting over 1.1 million paid members in two years, and co-developed a reporting and data system that cut marketing campaign costs by 18%. At Ideal Market, he launched a retail loyalty program covering half of Kazakhstan and grew its membership by 31% in three months through paid digital campaigns. Holding an MBA in IT from William Jessup University and a Master’s degree in Advertising from Bashkir State University, Anatolii brings to the Glonary Awards extensive marketing leadership experience, a deep understanding of customer behavior and digital growth, and a strong focus on measurable business results.
At Bashneft PJSC, he launched a loyalty program across more than 1,600 gas stations, attracting over 1.1 million paid members in two years, and co-developed a reporting and data system that cut marketing campaign costs by 18%. At Ideal Market, he launched a retail loyalty program covering half of Kazakhstan and grew its membership by 31% in three months through paid digital campaigns. Holding an MBA in IT from William Jessup University and a Master’s degree in Advertising from Bashkir State University, Anatolii brings to the Glonary Awards extensive marketing leadership experience, a deep understanding of customer behavior and digital growth, and a strong focus on measurable business results.
