A specialist in automotive service digitalization, automation, and smart-service business models. He founded IE Favorit in 2016 and expanded it into one of the largest tech-driven auto service networks in Central Asia, reaching 180 employees, multimillion-dollar annual revenue, and partnerships with banks, insurance companies, and corporate fleets. His approach integrates AI-assisted diagnostics, telematics, predictive maintenance, CRM/ERP ecosystems, and standardized operational frameworks to ensure transparency, speed, and premium service quality. He has national recognition in Kazakhstan, including the 2024 Honorary Citizen status and governmental awards. His published research on franchising, digitalization, and automotive service business models has gained international visibility, while he continues scaling innovation through new ventures in the U.S. market, including AutoPrestige Rentals in Florida.